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Shop Must-Have Beauty Essentials
At Beauty Central, we collaborate with top global beauty brands to ensure you have access to the highest quality products. Our partners share our dedication to excellence and innovation, bringing you the latest trends and advanced technology. We stand behind every product we offer with a real product guarantee, ensuring that each item meets our stringent standards for quality and performance.

julian rizzuto
beauty in his dna
Julian Rizzuto, founder and CEO of Beauty Central, has beauty in his DNA. He is the great-grandson of the founders of Conair and grew up immersed in beauty, gaining hands-on experience from an early age. His great-grandfather, Julian, great-grandmother, Josephine, and grandfather Leandro started Conair together in 1959 with just $100. This trio's ingenuity and relentless hard work set the bar high, instilling values of invention, dedication, and excellence.
This wealth of knowledge inspired Julian to create Beauty Central, a curated collection of top beauty brands. He is grateful for the legacy of his great-grandparents, grandfather, the support of his parents, and the values that have shaped him. These foundational principles have guided him throughout his career, influencing his approach to business and leadership.
Julian remains committed to upholding these values and inspiring others to do the same, ensuring that his story is about making a lasting impact and honoring the family values that define him.
unique global brands
We are authorized partners with leading beauty brands, to bring you the best products.
Based in the U.s.
Our company is proud to be a US based company. We currently ship only in the U.S.
Real product guarantee
We know trust is important! That's why all of our products have a real product guarantee.
customer service
Need to get in touch? Our staff is available to answer all of your questions.

quality you can trust
real product guarantee
As an authorized partner with top beauty brands, we guarantee the authenticity and quality of every product we sell. Our rigorous selection process ensures that only the best products make it to our shelves, so you can shop with confidence knowing that you're getting the real deal. Whether you're looking for the latest trends or timeless classics, Beauty Central has you covered.
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The best blow dryer I’ve ever used. Leaves your hair super silky smooth. Highly Recommend
This 2-in-1 hair tool worked perfectly! I was thoroughly impressed that the outside was cool to the touch with the cooling fans. This product heats up fast and provides nice looking curls.
This flat iron is amazing. It heats up quickly. It straightens my hair well and it has a great temperature range. This is great quality and is worth the price.